Press Release: DMHAS LiveLOUD Opioid Campaign Wins 2019 American Web Design Awards

FOR IMMEDIATE RELEASE                               Connecticut Department of Mental Health and Addiction Services

May 22, 2019                                                        Contact:  Diana Shaw

     (860) 418-6967 (office)

     (860) 558-0024 (cell)               

Hartford, CT – The Connecticut Department of Mental Health and Addiction Services’ (DMHAS) LiveLOUD opioid campaign has been named a winner in the 2019 American Web Design Awards. The campaign received awards in the Social Media and Web Design categories of the competition.

“We are thrilled that the LiveLOUD campaign has been recognized for its Social Media and Web Design in this year’s American Web Design Awards,” said DMHAS Commissioner Miriam Delphin-Rittmon. “With its attractive design and powerful messaging, our hope is that the campaign will touch those who have been most directly impacted by the opioid crisis and connect them with the necessary treatment, support and resources so they may begin their path of recovery.”

Hosted by Graphic Design USA (GDUSA), the American Web Design Awards has emerged as a highly-respected leader in showcasing design as a way to enhance online communications and experiences. With a record-high of 1,500 entries, DMHAS’ LiveLOUD campaign won a spot in the top 15 percent and was recognized as a 2019 winner. LiveLOUD’s design will be showcased in GDUSA’s printed and digital design Annual in June and spotlighted on their website for the entire year.

The LiveLOUD campaign, developed by the Odonnell Company in New Haven, was launched last month and is an effort to prevent, discourage and destigmatize opioid addiction with a series of supportive messages via social media, radio, transit, and billboard spots for those who are actively using heroin or misusing prescription opioids, their families and communities. The campaign also includes a toolkit for communities and partners to generate their own materials with the LiveLOUD brand.

For more information about opioid use disorder and the LiveLOUD campaign go to  Individuals and their loved ones interested in help for addiction can call the DMHAS ACCESS Line at 1-800-563-4086 to be connected to addiction services and treatment.