Connecticut State Department of Consumer Protection

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Bait and Switch Advertising

"Bait and switch" is a term used to describe an instance when the retailer advertises a desirable or in-demand item to get shoppers into the store, and then tries to substitute (switch) another, less desirable item. The hope is that once shoppers respond to the advertising and go to the store, they will buy a similar item if the advertised item isn't available. Bait and switch is illegal. You may file a complaint with the Department of Consumer Protection.

Complaints Center
Department of Consumer Protection
450 Columbus Boulevard, Suite 901
Hartford, CT  06103

Phone (860) 713-6300